Reidar Pritzel

I’m a swedish graphic designer and living in Copenhagen, Denmark. Working in and between the fields of digital design, print, type design, photography, and illustration. Don't hesitate to send a email!


Contact

Education

Beckmans College of Design
BFA in visual communication 2017 2020


Östra Grevie Folkhögskola
Visual Communication 2015 2017


Fotoskolan Gamleby
Photography 2014 2015



Beckmans Gradutation Show
( 2020 )

Made in collaboration with
Tilda Aspelin,
Agnes Moström,
Ville Högström


No one can do everything but everyone can do something, is the notion Piece By Piece, Beckmans Graduation Show 2020 circles around. The design concept for the exhibition is based on seven custom typefaces that we created together as a group, ranging from rather expressive to more minimalistic ones. These typefaces are combined randomly in the communication for the exhibition, highlighting how everything is made piece by piece.

By combining these vastly contrasting typefaces in the communication we wanted to make a homage to the diversity of personalities that come together and make our school what it is.

My main responsibilities in the project was to fine tune and finalize the type desgins the group did, design the webpage and create the animations.

Exhibition website


No one can do everything but everyone can do something, is the notion Piece By Piece, Beckmans Graduation Show 2020 circles around. The design concept for the exhibition is based on seven custom typefaces that we created together as a group, ranging from rather expressive to more minimalistic ones. These typefaces are combined randomly in the communication for the exhibition, highlighting how everything is made piece by piece.

By combining these vastly contrasting typefaces in the communication we wanted to make a homage to the diversity of personalities that come together and make our school what it is.

My main responsibilities in the project was to fine tune and finalize the type desgins the group did, design the webpage and create the animations.

Exhibition website

PIECE BY PIECE

Together with the changing typefaces the visual concept for the exhibtion is based stacking and folding objects on top of each other. Creating a identity where the information is revealed piece by piece.

Whether we wanted it or not the Covid-19 pandemic changed a lot of our initial plans, and like the rest of the world we had to adjust accordingly.

The folded spread in the catalogue presents the preamble and title of each project and create a puzzle like display of the images.

PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE

Type in the fields to try the exhibition typefaces.

PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE
PIECE BY PIECE

Type in the fields to try the exhibition typefaces.

Museernas Forskningsinstitut
( 2019 )

Made in collaboration with
John Bengtsson


Museernas Forskningsinstitut speculates about "improvements" for the art institution Moderna Museet.

New Public Management (NPM) is the name of strategy that have been used for public service in Sweden since the nineties. In short NPM is about using a commercial perspective on public service, seeing the user as a customer. A critique against the strategy is its focus on the things that can be measured, human interaction and qualities are easily neglected.

John Bengtsson and I created the fictive state organization Museernas Forskningsinstitut (MFI), with the purpose to through NPM improve the quality Moderna Museet. The name for the project is inspired by Hemmens Forskningsinstitut, a state organization that was founded in Sweden in 1944 with the purpose to study how the swedes were using their kitchens in order to improve them. In the same manner as Hemmens Forskningsinstitut we studied the behavior of the visitors in the museum, measuring as much as we could about how they interacted with the art and the museum.

Based on the studie we made MFI gave some suggestions based on NPM about how the museum could be more profitable and secure the ”quality” of every visit. By taking the improvements MFI suggested to the extreme we wanted to shine light on the absurd situation for other public services in Sweden like the eldercare.


Museernas Forskningsinstitut speculates about "improvements" for the art institution Moderna Museet.

New Public Management (NPM) is the name of strategy that have been used for public service in Sweden since the nineties. In short NPM is about using a commercial perspective on public service, seeing the user as a customer. A critique against the strategy is its focus on the things that can be measured, human interaction and qualities are easily neglected.

John Bengtsson and I created the fictive state organization Museernas Forskningsinstitut (MFI), with the purpose to through NPM improve the quality Moderna Museet. The name for the project is inspired by Hemmens Forskningsinstitut, a state organization that was founded in Sweden in 1944 with the purpose to study how the swedes were using their kitchens in order to improve them. In the same manner as Hemmens Forskningsinstitut we studied the behavior of the visitors in the museum, measuring as much as we could about how they interacted with the art and the museum.

Based on the studie we made MFI gave some suggestions based on NPM about how the museum could be more profitable and secure the ”quality” of every visit. By taking the improvements MFI suggested to the extreme we wanted to shine light on the absurd situation for other public services in Sweden like the eldercare.

MFI studies the behaivor of the visitors of Moderna Museet in order to "improve" the experience.

To studie the visitors, we designed a form answering question about the visitors. Which also contained a map over the current room, where the visitors movement could be drawn.

All forms merged together to one reveal the most common route through the room.

After the studie we were able to determine the average route in the room, what art work people looked at the most, which art were the most photographed and how the visitors were dressed, among other things.

The changes we suggested were then based on New Public Management with the motiv to generate more profit for the museum.

Inspired by a famous swedish furniture company we designed the room in a way that ensured that the visitors would pass by all art displayed.

Visit Museernas Forskningsinstitut
(mobile only)

Tangents
( 2019 )

Made in collaboration with
Sara Dunker,
Måns Peterson,
John Bengtsson


Tangents is a music magazine for digital natives. Translating the way we navigate the web to printed matter. A magazine that aims to combine seemingly different music related topics by proposing how they connect with each other.

Inspired by traditional large format newspapers like The New York Times. But contrasting through eliminating headlines and blurring the start- and endpoints of the pieces, the layout allows the reader to move through articles, quotes, forum posts and inter­views in a non-hierarchical way.

By linking the texts through underlining the contact points (the green line), the connections and transitions are made easier for the reader to follow.

On the cover there is an empty space for the reader to draw their own cover, an homage to all those mindless scribbles people have done on news papers through the years.


Tangents is a music magazine for digital natives. Translating the way we navigate the web to printed matter. A magazine that aims to combine seemingly different music related topics by proposing how they connect with each other.

Inspired by traditional large format newspapers like The New York Times. But contrasting through eliminating headlines and blurring the start- and endpoints of the pieces, the layout allows the reader to move through articles, quotes, forum posts and inter­views in a non-hierarchical way.

By linking the texts through underlining the contact points (the green line), the connections and transitions are made easier for the reader to follow.

On the cover there is an empty space for the reader to draw their own cover, an homage to all those mindless scribbles people have done on news papers through the years.

By following the green line in any direction the reader navigate through the magazine.

The index on the back displays all the topics discussed in the magazine.

Scenter
( 2019 )

Made in collaboration with
Kourosh Hekmatara


Studies show that bumblebees and other pollinators in cities also benefit the rural surroundings. It is therefor important that we maintain these lively populations, that today are declining. Bumblebees are affected by air pollution making it harder for them to find the – to few – flowers in the cities.

Scenter is a growing kit that makes it easier to cultivate flowers for bumblebees and other pollinators in the urban area. By growing vertically it is possible to fit more plants in a small space like a balcony. The kit is accompanied with information about how you should raise the flowers to help the bumblebees find food through out the season.

The project was created in collaboration with Koroush Hekmatara from an assignment from the royal swedish academy of sciences and displayed at Svenskt Tenn in Stockholm 2019.


Studies show that bumblebees and other pollinators in cities also benefit the rural surroundings. It is therefor important that we maintain these lively populations, that today are declining. Bumblebees are affected by air pollution making it harder for them to find the – to few – flowers in the cities.

Scenter is a growing kit that makes it easier to cultivate flowers for bumblebees and other pollinators in the urban area. By growing vertically it is possible to fit more plants in a small space like a balcony. The kit is accompanied with information about how you should raise the flowers to help the bumblebees find food through out the season.

The project was created in collaboration with Koroush Hekmatara from an assignment from the royal swedish academy of sciences and displayed at Svenskt Tenn in Stockholm 2019.

The draining holes in the growing bags leads excess water to the plant beneath, the U shape at the bottom guides the remaining water to the watering can.

Various Illustrations
( 2016 2019 )

In order left to right


Vassmolösa Sommarnatt
Professional Enjoyer
S-Spring
Gotta Get Down On Friday
Södermöre Gangsters
The Flower

2017
2017
2019
2016
2017
2017